By Ritika Sajdeh is the star cricketer Rohit Sharma’s wife, but that is not her only identity. She is a savvy sports manager and is engaged in orchestrating multi-crore deals for Rohit, which enhances their astronomical annual earnings. Presently, Ritika oversees Rohit’s brand endorsements.
She is often seen cheering Rohit on the field, even in sparsely crowded domestic matches. While Rohit, who is the captain of India’s cricket team in all formats, continues to shine in the field with his flamboyant batting and judicious captaincy, Ritika maintains a low profile.
Before her meeting with Hitman, Ritika was already a known name in India’s sports scene due to her working as a sports event manager. Ritika, who has a deep interest in sports, particularly cricket, did join her cousin brother Bunty Sajdeh’s sports and talent management firm, Cornerstone, in 2007 and during her time at Cornerstone, she met Rohit.
Cornerstone is a full-service agency focused on the sports and entertainment arena, working with brands to deliver unique and varied solutions ranging from celebrity associations, sponsorships, IP development & affiliations, as well as brand activations. They have sporting icons like Sania Mirza, PV Sindhu and Virat Kohli among their list of clients. Ritika, who joined the company since its inception, played an important role in Cornerstone’s success.
In 2020, Cornerstone expanded and established Dharma Cornerstone Agency, a strategic partnership with Dharma Productions.
The cricketer and the sports events manager met at an ad shoot in 2008, and it was another star cricketer named Yuvraj Singh who introduced them to each other. Ritika was present at the ad shoot as a sports events manager. Gradually, Ritika and Rohit’s relationship evolved from a professional to a personal level. Rohit and Ritika tied the knot in 2015 after six years of dating. Rohit proposed to Ritika at the Borivali Sports Club, a place where his journey in cricket began at the age of 11.
Her dedication and managerial skills have made her rise in the sports management industry. One of the cricket stars whose brand endorsements were managed by Ritika, was none other than Virat Kohli.
Before her marriage to Rohit, Ritika managed the brand endorsements of Virat, and she played an important role in securing lucrative endorsement deals for him. According to DNA, Bunty and Ritika helped Virat secure deals with top brands such as Tissot, Audi, Pepsi, Adidas, and many more.
Since her marriage with Rohit, she has been engaged in overseeing his brand deals and contracts. Today, she has an estimated net worth of approximately Rs.10 crore.
Besides managing brand endorsements for Rohit, Ritika is actively involved in charitable endeavours. She presents an amalgamation of grace, determination, and compassion, which has contributed to her inspiring personality.
Ritika is also an ardent animal lover, has displayed involvement in the initiatives for People for the Ethical Treatment of Animals (PETA) and puts forward her voice against cruelty against animals.
