Top 10 Sports Brands In India Per Popularity Among Customers

As per the Maximize Market Research, the market of Indian sports apparel and gym wear was valued at $579.47 million in 2021. Per its forecast study, this market valuation is expected to grow at a CAGR of 16.2% at the valuation of $2,238 million by the end of 2029. Global sports brands like Nike and Adidas have taken the Indian market by storm and created an exemplary reputation among customers. 

When it comes to the best sports brands in India, only a few names like Nike or Adidas come to mind. However, the list of the most popular sports brands which we shortlisted based on their total market share in India. Let’s start the list of sports brands in India per their popularity without making you wait anymore.

1- Nike

Whenever we talk about the top-rated sports brands in India, one name that comes at the top of everyone’s mind is Nike. Founded by Phil Knight and Bill Bowerman in 1964, it is an American brand quite popular among Indian sports enthusiasts. The product of Nike includes sports shoes, gym accessories, tracksuits, and more. Today, Nike is associated with different sports events and athletes through which it promotes its premium range of products.

Total market share in India: 20%

2- Adidas

Adidas, Nike’s biggest rival, captured most of the Indian sports apparel market and is popular as the best sports brand in India. Talking about history, Adidas started as a shoe manufacturing company, and after success, it expanded its product line to sportswear, accessories, gym wear, etc. Adidas mainly targets youth and offers a premium range of sports accessories via its online and offline stores in different cities in India. Today, it is considered one of the biggest sports brands in India.

Total market share in India: 17%

3- Reebok

Reebok is considered among the top sports brands in India and is seen as a competitor to brands like Nike and Adidas. The company was founded in England as the manufacturer of spike shoes which is loved by people worldwide. Over the years, Reebok has made its own identity as the best sports brand in India and diversified its product portfolio from footwear to tracksuits and sports accessories.

Total market share in India: 16.7%

4- Puma

Puma is a German sports apparel company considered one of the best sports brands in India in terms of popularity. The company mainly targets the youth and provides a premium range of sports apparel, including shoes, gym wear, sports equipment, etc. Puma gained massive popularity in India once it announced Virat Kohli as its brand ambassador. It is also partnered with Virat’s own brand, One8, the biggest reason for Puma’s popularity in India.

Total market share in India: 14.4%

5- Jockey

Jockey is one of India’s fastest-growing sportswear brands for innerwear and sportswear. The company’s products are of premium range and widely shopped by people of India. It is an American-based manufacturer and retailer of sportswear, innerwear, and gym items targeting men, women, and children. 

Today, Jockey has more than 350 exclusive stores in different states of India. In addition, it also provides its wide range of products on e-commerce platforms like Amazon.

Total market share in India: 14%

6- Asics

The list of the most popular sports brands in India is incomplete, with Asics, a Japanese sportswear brand that started its business as a shoe design and manufacturing company. It has gained huge popularity as one of the best sports brands in India. Today, it provides a wide range of sportswear and gym wear products for men and women. In addition, the company continuously launches its latest collection, which they promote via Indian influencers.

Total market share in India: 12%

7- Under Armour

Under Armour is an American-based sportswear brand that mainly targets gym enthusiasts. It designs and manufactures footwear, gym wear, and more. It is among the best sports brands in India and is promoted by famous athletes. The Under Armour products are high-quality and considered best for workout purposes. Today, the company has millions of customers in India who purchase its products online and offline. 

Total market share in India: 10%

8- Lotto

Lotto is one of the biggest sports brands in India, which is perfect for those who want sportswear on a budget. The price of its products is nearly half of the brands like Nike, Adidas, and Puma. Lotto is the most affordable sports brand in India with good-quality products. The company provides products for various sports, including tennis, football, basketball, volleyball, etc.

Total market share in India: 9.8%

9- Fila

Fila is another famous sports brand in India known for its high-quality sportswear products. The company was originally founded in Italy by the Fila brothers, Ettore and Giansevaro, in 1990. However, it is now operated in South Korea and targets the young generation of males and females who want sportswear products at great prices. Today, Fila generates the majority of sales via its website.

Total market share in India: 7%

10- HRX

HRX is an Indian sportswear brand owned by Bollywood actor Hrithik Roshan. The brand was launched in November 2013 and is considered one of the fastest-growing sports brands in India. If we talk about the product range of HRX includes tracksuits, shorts, jackets, caps, gym wear, etc.

Total market share in India: 5.1%

Which Are the Best Indian Sports Brands?

When discussing the best sports brands in India, it is important to mention the names of Indian-based brands that gained massive popularity among customers. You might already be aware of some of the names as these are mostly associated with sports and manufacture sports accessories. So, lets know the list of top Indian sports brands:

1- Nivia Sports

Nivia Sports is one of the best Indian-based sports brands in India that provides sports access like football, badminton, and volleyball for Indian athletes. The company was founded in 1962 in Sialkot by Nihal Chand Kharbanda. Over the years, it has emerged as India’s most popular sports manufacturer.

2- Sareen Sports (SS)

You might spot this brand name on the bats of Indian Cricketers like VVS Laxman. It mainly manufactures the cricket bat and is associated with major sports events in India. SS majorly targets Indian cricketers and is known as one of the top sports brands in India.

3- Tyka

Tyka gained massive popularity once it sponsored the IPL team Sunrisers Hyderabad. It is a Jalandhar-based sports equipment manufacturing company that provides affordable sports brands in India. Tyka was launched in 2009 and produced sports equipment for the national hockey team, UP Cricket Association, and more.

4- Shiv-Naresh

Started as the local tailoring unit from a small house, Shiv-Naresh has emerged as one of the best sports brands in India. The brand was started by former athlete RK Singh in 1970. Over the years, Shiv-Naresh gained massive popularity when Indian athletes like Mary Kom, Vijender Singh, and Sushil Kumar endorsed it.

5- Cosco Sports

The last name on the list of sports brands in India is Cosco Sports, which manufactures tennis and cricket balls. Cosco Sports was launched by Narinder, Devender, and Raj in 1980. At present, the company also provides other sports equipment, like badminton racquets.

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