Top 10 Best Sports Brands In India Based on Market Share

As per Maximize Market Research, the market for Indian sports apparel and gym wear was valued at $579.47 million in 2021. Per its forecast study, this market is expected to grow at a CAGR of 16.2% to $2,238 million by the end of 2029. Global sports brands like Nike and Adidas have taken the Indian market by storm and created an exemplary reputation among customers. 

When it comes to the best sports brands in India, only a few names, like Nike or Adidas, come to mind. However, the list of the most popular sports brands that we shortlisted is based on their total market share in India. Let’s start the list of sports brands in India based on their popularity without making you wait any longer.

Some Of The Most Popular Global Brands In India

1- Nike

You might have heard the phrase, ‘Just Do It’; it has been as famous in pop culture as it is in the sports world. Whenever we talk about the best sports brands in India, one name that comes to mind is Nike. Founded by Phil Knight and Bill Bowerman in 1964, Nike is an American brand quite popular among Indian sports enthusiasts. Nike products include sports shoes, gym accessories, tracksuits, and more. Today, Nike is considered as one of the best sports brands in India as it is associated with different sports events and athletes, and it promotes its premium range of products. It is mainly associated with the NBA, as many NBA stars also have their own clothing line associated with the brand.

Total market share in India: 22%

2- Adidas

Adidas is arguably Nike’s biggest rival, captured most of the Indian sports apparel market and is popular as one of the best sports brands in India. In terms of history, Adidas started as a shoe manufacturing company, and after its success, it expanded its product line to include other sportswear, accessories, gym wear, etc. Adidas mainly targets youth and offers a premium range of sports accessories via its online and offline stores in different cities in India and around the world. Today, it is considered one of the biggest sports brands in India.

Total market share in India: 18%

3- Puma

Puma is a German sports apparel company that is considered one of the best sports brands in India in terms of popularity and the quality of their products. The company mainly targets the youth and provides a premium range of sports apparel, including shoes, gym wear, sports equipment, etc. Puma gained massive popularity in India once it announced Virat Kohli as its brand ambassador and released Virat’s own clothing line-up, One8. Another reason for the immense popularity of Puma in India and the world is the F1 exclusive merchandise that you can only get from Puma.

Total market share in India: 16%

4- Reebok

Reebok is considered among the best sports brands in India and is seen as a competitor to brands like Nike, Puma, and Adidas. The company was founded in England as the manufacturer of spike shoes, which is loved by people worldwide. Over the years, Reebok has made its identity known as the best sports brand in India and diversified its product portfolio from footwear to tracksuits and other sports accessories, including T-shirts, caps, and much more. Reebok faced some tough times when it was sold to Adidas in 2005, but it recuperated after Authentic Brands Group purchased the company in 2021.

Total market share in India: 8%

5- Decathlon

Decathlon is one of the biggest and best sports brands in India, and its stores are open in various cities throughout India. They have a model like none of the brands in this list. Unlike other brands that showcase their best article in a showroom, Decathlon has massive showrooms or stores where they have different sections for various sports. You can go and use any of the sporting equipment in the store, from a simple T-shirt to bi-cycles, dumbbells, and even table tennis tables. 

Total market share in India: 6%

6- Under Armour

Under Armour is an American-based sportswear brand that mainly targets gym enthusiasts. It designs and manufactures footwear, gym wear, and more. It is among the best sports brands in India and is promoted by famous athletes. The Under Armour products are high-quality and considered best for workout purposes. Today, the company has millions of customers in India who purchase its products online and offline. 

Total market share in India: 4%

7- Asics

The list of the most popular and the best sports brands in India is incomplete without Asics, a Japanese sportswear brand that started its business as a shoe design and manufacturing company. It has gained huge popularity as one India’s best sports brand. Today, it provides a wide range of sportswear and gymwear products for men and women. In addition, the company continuously launches its latest collection, which they promote via Indian influencers.

Total market share in India:3.5%

8- Lotto

Lotto is one of the best sports brands in India, which is perfect for those who want sportswear on a budget. The price of its products is nearly half of the brands like Nike, Adidas, and Puma. Lotto is the most affordable sports brand in India, and it has good-quality products. The company provides products for various sports, including tennis, football, basketball, volleyball, etc.

Total market share in India: 3%

9- HRX

HRX is an Indian sportswear brand owned by Bollywood actor and fitness freak Hrithik Roshan. It was launched in November 2013 and is considered one of the fastest-growing sports brands in India. HRX’s product range includes tracksuits, shorts, jackets, caps, gym wear, etc. One of the biggest reasons for this being one of the best sports brands in India is the popularity and admirable physique of Hrithik Roshan, who is also the brand ambassador of HRX. 

Total market share in India: 2.5%

10- Fila

Fila is another onre of the best sports brands in India which is known for its high-quality sportswear products. The company was originally founded in Italy by the Fila brothers, Ettore and Giansevaro, in 1990. However, it is now operated in South Korea and targets the young generation of males and females who want sportswear products at great prices. Today, Fila generates the majority of sales via its website.

Total market share in India: 2%

Which Are the Best Indian Sports Brands?

When discussing the best sports brands in India, it is important to mention the names of Indian-based brands that gained massive popularity among customers. You might already be aware of some of the names as these are mostly associated with sports and manufacture sports accessories. So, let’s know the list of top Indian sports brands:

1- Nivia Sports

Nivia Sports is one of the best Indian-based sports brands in India that provides sports access like football, badminton, and volleyball for Indian athletes. The company was founded in 1962 in Sialkot by Nihal Chand Kharbanda. Over the years, it has emerged as India’s most popular sports manufacturer.

2- Sareen Sports (SS)

You might spot this brand name on the bats of Indian Cricketers like VVS Laxman. It mainly manufactures the cricket bat and is associated with major sports events in India. SS majorly targets Indian cricketers and is known as one of the top sports brands in India.

3- Tyka

Tyka gained massive popularity once it sponsored the IPL team Sunrisers Hyderabad. It is a Jalandhar-based sports equipment manufacturing company that provides affordable sports brands in India. Tyka was launched in 2009 and produced sports equipment for the national hockey team, UP Cricket Association, and more.

4- Shiv-Naresh

Starting as the local tailoring unit from a small house, Shiv-Naresh has emerged as one of the best Indian-based sports brands. The brand was started by former athlete RK Singh in 1970. Over the years, Shiv-Naresh gained massive popularity when Indian athletes like Mary Kom, Vijender Singh, and Sushil Kumar endorsed it. Pretty much every sporting event organised by the state government and smaller entities has Shiv Naresh apparel with them. 

5- Cosco Sports

The last name on the list of best sports brands in India is Cosco Sports, which manufactures tennis and cricket balls. Cosco Sports was launched by Narinder, Devender, and Raj in 1980. At present, the company also provides other sports equipment, like badminton racquets.

Expect Nothing But The Best With These Sports Brands

These are some of the best sports brands in India which have made a name for themselves by offering top-notch quality and exclusive merchandise. Each one of these brands have their own USPs. For instance, if you want a Golden State Warriors jersey, or Jordan sneakers, you can’t buy anywhere except Nike. Similarly if you need Virat’s or F1’s merchandise, you’ll have to get it from Puma, because no other brand has the rights.